Tradeswell (now Incremental), an ecommerce analytics platform, sought a straightforward method to explain their complex offering. As key collaborators in their comprehensive brand launch, we utilized custom animation and motion graphics to craft a visually compelling narrative, simplifying the complexities of their solution. The video was a huge hit, legitimizing Tradeswell, helping the company gain traction in a noisy market. This highly intensive explainer was created in After Effects and Premiere with custom supporting elements developed in Photoshop and Illustrator.